An Analysis of Language Features in English Advertisement

An Analysis of Language Features in English Advertisement Abstract With increasing communication in the world and acceleration of economic globalizationï ¼Å'English advertising has found its way into peoples life. This thesis makes an attempt to explore the language characteristics of English advertisements so that we may be able to appreciate and write English advertising texts better. The thesis attempts to approach the main language characteristics of English advertising mainly from the angles of advertising and linguistics. First, the thesis defines advertisingï ¼Å'clarifies its objectivesï ¼Å'mentions its componentsï ¼Å'and discusses its classification of English advertisement. Nextï ¼Å'it investigates the main wording†¦show more content†¦Each element plays a role in successful advertising. Howeverï ¼Å'an advertisement has no need to include all the normal elements. Sometimesï ¼Å'some elements are sufficient. The following elements are discussedï ¼Å'not because they are more importantï ¼Å'but because language features in such elements are more conspicuous and much easier to be noticed by the general public. David Ogi1vyï ¼Å'a famous Australian advertiserï ¼Å'pointed outï ¼Å'â€Å"On the average five times as many people read the headline as read the body copy. The headline is with eighty cents of an advertising dollar. Thereforeï ¼Å'if you haven’t done some selling in the headlineï ¼Å'you have wasted 80 percent of your money†. Soï ¼Å'the headline should attract readers’ attentionï ¼Å'make them read the body copyï ¼Å'show the benefit of the product and arouse readers’ desire to take buying action. Some headlines need no sub-headlines. The body copy tells the complete sales story. The purpose of the body copy is to provide clarification of the headline and proof of claimsï ¼Å'to point out other competitive advantages. In shortï ¼Å'to give the prospective reasonsï ¼Å'implicit as well as explicit ,for action desired. A trademark is a sign used by an enterprise or an industry to distinguish qualityï ¼Å'specifications and nature of the product they produceï ¼Å'process and sell. The name of a trademark often appears in the headline. The slogan has some similarities with the headline .In factï ¼Å'many slogans are developed fromShow MoreRelatedThe Limitations Of Corpus Linguistics967 Words   |  4 Pagesevery research approach and this is not to undervalue the advantages of applying corpus tools in a discourse study. Broadly speaking, corpus approach limitations seem to lie in certain issues related to representative-ness, relation to context, and language description. An important consideration in conducting a corpus approach is to work with repre-sentative data and representativeness cannot be evaluated objectively and entirely (Tognini Bonelli 2001: 57). 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Concetps of Democracy and South Africa - 1071 Words

1.From a basic and conceptual standpoint, thin concepts of democracy are more narrow, whilst thick concepts of it take a much broader stance.(Democracy Index 2012:5) Both definitions include the fundamental electoral requirements of a democracy whilst the thin concepts seem to stay within this minimalist realm(Democracy Index 2012:5) and the thick definition encompasses more political freedoms, adding civil liberties to the list of requirements as well.(Democracy Index 2012:26) Dahls version of polyarchy and Freedom Houses electoral democracy are examples of ‘thin’ definitions where both define democracy by political freedoms only, mostly related to elections and votes. (Democracy Index, 25, 26), Freedom houses’ non electoral definition of democracy (Democracy Index 2012:5) is â€Å"thick† as it adds to it a range of political liberties and includes public freedoms.(Democracy Index 2012:5) Sometimes there are even more points added to certain â€Å"thick† definition of democracy because they do not see political and civil liberties as enough to define a country as truly democratic.(Democratic Index 2012:26, 27) The economic index does this where it sees that requirements such as a population that participates in the democratic process and a government that is able to carry out its given role must be added on to make a democracy more practically efficient.(Democratic Index 2012: 26, 27) In conclusion thin democracy is a narrow definition(Democracy Index 2012:5) leading more towards

Priest And Chaplain The Characters Of The Chaplain, In Albert Camus T Essay Example For Students

Priest And Chaplain The Characters Of The Chaplain, In Albert Camus T Essay Priest and ChaplainThe characters of the chaplain, in Albert Camus The Outsider, and the priest, in Franz Kafkas The Trial, are quite similar, and are pivotal to the development of the novel. These characters serve essentialy to bring the question of God and religion to probe the existentialist aspects of it, in novels completely devoid of religious context.The main idea visible about these two characters is that they are both the last ones seen by the protagonists, Mearsault and K., both non-believers in the word of the lord. Whereas the chaplain in The Outsider tries to make Mearsault believe in the existence of god, the priest tries to warn and explain to K. what will happen to him.The reason the chaplain is the last one to see Mearsault is becasue its his job to let the prisioners have a final shot at redemption before they are executed. The reason that K. meets with the priest is out of advice given to him by someone, and he is the last character that he shows K. interacting with (although it might be true that K. meets and interacts with other people after the meeting, but they are neither mentioned nor visible later on). The priest doesnt try and make K. confess or anything of the sort, he is mainly there to converse with the character, his religious position is almost put to no use. The existentialist view of religion is that humans have been alienated from god, from each other, and so forth. In the novel Crime and Punishment, by Fyodor Dostoevsky, the christian idea of salvation through suffering is omnipresent throughout the novel. What is visible with The Trial and The Outsider is that they dont touch on the aspect of religion much throughout the story (The Outsider has bits and pieces of it appearing in his cross examinations but they are used more to mock than in an analitical sense). The presence of these two characters at the end of the novel serves to cover all the existentialist areas known to existemtialists (although it is doubtful whether the authors consciously attempted to make the characters present because of any existentialist rules they had to follow). The characters are required to structure the novels, beside the obvious existentialist areas. The characters are there to let the protagonists blow off some steam. In all the beaurocracy, confusion, and incompetence these two remain as the only ones that understand the predicament of the protaganists. They actually seem to understand what the protagonists are going through. The priest is more direct, yet symbolic, with K., telling him a story laden with symbolism and telling him what hes about to go through. The chaplain tries to take advantage of what he understands about Mearsault, and take control of his ideas in his final moments.